1. Automatic feed generation.
  2. HTML input =  possible to create catalogue output forms with hypertext-linked titles =  semi-automated catalogue output (see semi-automated catalogue posts for more).
  3. Variety of post-styles possible (cf. catalogue feed that contains only catalogue data).
  4. WYSIWYG editor =  staff with no HTML knowledge can post.
  5. Variety of ways to read: blog’s URL; feed through reader; feed syndicated to other web-pages.

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